![]() Victoria Kidder: My favorite seasonal is actually our upcoming summer release that isn’t out yet - keep your eyes peeled in early April! I can’t say what it is, but it’s perfect for summer and I think everyone’s going to really enjoy it! Was that cryptic enough for you? (laughs) The past few seasonals have come from employees, but you never know when the next great seasonal release will come from a fan - looking at you guys! (laughs)ĭo you have a favorite of the UFO seasonals? And of course, we get a lot of suggestions from consumers on social media. We also take into account flavor trends and what is hot in adjacent categories like coffee, seltzers, etc. Victoria Kidder: We generally start by thinking about the actual season and what flavors are relevant during that timeframe. Where do the seasonal beers usually come from? Have any come from someone who hasn’t an employee of the company? The beer’s subtly sweet flavor is nothing but… magic. The first of the new seasonals is UFO Apricadabra, an apricot-infused hefeweizen that’s perfect for spring. We’ll be launching two new seasonals, a special release and also introducing a great new year-round beer from UFO. I’m excited about our 2018 lineup of new UFO Beers, which is packed to the brim with fruity flavor. ![]() ![]() We look at our seasonal offerings as a way for consumers to be able to discover flavors that are seasonally appropriate, however they may not be super-familiar with - or think about when it comes to beer! We believe that our consumers like to discover the new and exciting, both in beers, and their lifestyle. From our year-round UFO White Ale to popular seasonals like the vanilla and cold brew coffee-infused UFO Winter Blonde, it’s really all about the flavor. Victoria Kidder: UFO Wheat Beers are all about flavor adventures. More on UFO and Harpoon can be found online at What can you tell me about UFO’s seasonal offerings? To learn more about that, I had the pleasure of speaking UFO Brand Manager Victoria Kidder for Hype. But especially impressive is that Harpoon puts out seasonal and limited-edition beers on a regular basis. The UFO Hefeweizen, UFO Raspberry Hefeweizen, and UFO White also all popular offerings found at your local craft beer store. The brewery itself is known for its recurring on-site events, both making it a top Boston party destination and a source of community-minded actions for example, its annual five-mile run benefits The Angel Fund and Harpoon Point To Point to benefit the Vermont Food Bank.īeyond its top-selling Harpoon India Pale Ale, the brewery is known for its UFO Beers. ![]() The first company to obtain a permit to manufacture and sell alcohol in the Massachusetts Commonwealth in 25 years, it was the 19th largest brewery in the United States as of a few years back. By Darren Paltrowitz 0 UFO Beer’s Victoria Kidder Talks Seasonals, Boston & The Harpoon BreweryĪn American brewery with plants in both Boston and Vermont, Harpoon Brewery has come a long way in its 32 years. ![]()
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