#FORMAL EMAIL TO INFORM SOMETHING FULL#In a panic, I wrote TransferWise support this email (click to load it in full size): TransferWise had sent me an email saying I should have the money by December 7th – but when I looked on my statement it was nowhere to be found. Curious, I went to check my bank statements to see if the money was arriving in my account. After looking into it, I thought it was a good idea and we processed the payments that way.Īfter the project had wrapped up, my client sent the final transfer. Our project had just finished up, and instead of my usual payment method (Stripe), he asked if he could pay via TransferWise, whom I’d never worked with. I’ve recently been doing some work for a brilliant guy who lives far, far away from me – over in Korea (I…think?) I want to take you on a quick journey through a REAL support experience I just had with the company TransferWise, and show you their incredible response. Are you ready to handle these issues when they arise? These are situations that demand a business to step lightly: respond the wrong way and you’ll escalate the situation, BUT, if you respond well, you have a chance to earn yourself a customer for life. One of the most awkward situations you’ll ever have to write copy for is when a customer complains or comes to support for help. Some terms will apply more to B2B emails, so if you’re a B2C business, take what applies and leave the rest.When the crap hits the fan and your customer has a problem, how do you reply? I’m going to close off with some words and phrases you can use in your follow-up emails. They say the squeaky wheel gets the grease…but the squeaky wheel can also be really annoying-and I don’t want to be that! So in my final attempt to connect, you can indicate your response by writing back with just one of these numbers:Ġ – I’m really swamped but still interested.īased on the first template, here’s an example of a follow-up email after no response: Here’s a general template you can model after: #FORMAL EMAIL TO INFORM SOMETHING SERIES#These emails could either be a drip series where you send each one at a pre-specified time all at a set time, or a nurture series where each offer and timing of the email depends on the prospect’s preceding action. Ideally, you’d have a series of subsequent lead magnets set up to help keep them moving through your funnel, like: Of course, the contact form on your site is just one of many ways to generate leads for your business. #FORMAL EMAIL TO INFORM SOMETHING DOWNLOAD#Here’s an inquiry follow-up email example using the above template:Ĭontent download follow-up email template #FORMAL EMAIL TO INFORM SOMETHING FREE#I’m happy to share more details and answer any further questions you have-when’s the best time to reach you? Or feel free to stick with email correspondence if that’s easier. Subject line: In response to your inquiry Reply all to your email and then remove yourself from the recipient list so the person can have all of the context they need.Īlso, if the original email had an attachment, re-attach it. If you’re following up on a previous email, do not make the recipient search for the original email and do not rewrite the email. This is easier to read and write, and the person won’t feel obliged to use formal tone in their response. And if it permits, keep a conversational tone if you can. Actually reflect on the specific item you want to mention to jog their memory. But that doesn’t mean you can’t be genuine in your communication. Yes, follow-up emails are pretty predictable and formulaic. This can help jog their memory while also showing that you were listening attentively. If you’re following up after an interview, introduction, or meeting, personalize it by including something specific the person mentioned-ideally something that you could tell was particularly meaningful to them. And don’t forget general email copywriting best practices apply here-keeping things brief, in particular. There are different kinds of follow-up emails, so some of these tips will apply, others will not.
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